In the past companies wanting to produce products that met customer needs would have undertaken primary research via focus groups or consumer surveys. However, the emergence of co-creation strategies are gaining ground. We have taken a look at this and...
According to Mintel, the sugar and gum confectionery market is estimated to see a rise in value of 10.4% between 2015 and 2020, bolstered by increasing prices despite a slight fall in predicted sales. Nevertheless, concerns over the dangers of...