Posts filed under: Marketing

PASSING ON SIX POINTERS FOR SUCCESSFUL CONTENT MARKETING, AS PRESENTED AT A CIM WALES MARKETING MASTERCLASS. Consider the role of PR in your SEO strategy To prove to Google that your website is important, you need to secure good quality...
Continue Reading →
Marketing planning The CIM recently reported on the potential post Brexit funding outcomes and what it means for marketers and businesses in the South West; the focus was on the material elements that affect marketing planning and the choices that...
Continue Reading →
 In the past companies wanting to produce products that met customer needs would have undertaken primary research via focus groups or consumer surveys.  However, the emergence of co-creation strategies are gaining ground. We have taken a look at this and...
Continue Reading →