Posts filed under: Marketing

Passing on pointers for Marketing in Gloucestershire and the South West SUCCESSFUL COMMUNICATIONS AS REPORTED BY THE CIM 26 JUNE 2019   In its June 26th news article, ‘The single biggest problem in communication is the illusion that it has...
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PASSING ON SIX POINTERS FOR SUCCESSFUL CONTENT MARKETING, AS PRESENTED AT A CIM WALES MARKETING MASTERCLASS. Consider the role of PR in your SEO strategy To prove to Google that your website is important, you need to secure good quality...
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Marketing planning The CIM recently reported on the potential post Brexit funding outcomes and what it means for marketers and businesses in the South West; the focus was on the material elements that affect marketing planning and the choices that...
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 In the past companies wanting to produce products that met customer needs would have undertaken primary research via focus groups or consumer surveys.  However, the emergence of co-creation strategies are gaining ground. We have taken a look at this and...
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