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Prepare for the upswing in consumer spending – Marketing advice for Gloucestershire/South Midlands and Cotswold companies Passing on lighthearted and more authoritative research news. INTRODUCTION Early spring? Upswing in consumer spending? As seen on ITV’s ‘This Morning’ show yesterday, Marcus...
Customer engagement 2021 – Marketing Advice for Gloucestershire/ South Midlands and Cotswold companies Passing on research and pointers for customer engagement Firstly a happy New Year to all of our readers.  Secondly, against the current background of a seriously threatening...
As 17.2m brits plan to switch to online shopping permanently our virtual shop platform can help you stand out from the crowd – more customer engagement and more sales. As reported in the Retail Gazette in August this year, 17.2...
Throughout the Covid crisis consumers have either learnt new buying habits or have increased their use of new buying models. Current research confirms that on-line food sales were up 62% in June compared with February 2020.  Although consumers are now,...
CHARTERED INSTITUTE OF MARKETING ADVICE In its recent article, published on the 26th March 2020, ‘’DRIVE MAXIMUM VALUE FROM ONLINE LEARNING’, the CIM states ‘online training has certainly been an ideal solution for marketing professionals keen to boost their learning...
Online learning recommended to maintain customer engagement during the COVID 19 Crisis. Chartered Institute of Marketing Advice In its recent article, published on the 26th March 2020, ‘’DRIVE MAXIMUM VALUE FROM ONLINE LEARNING’, the CIM states ‘online training has certainly...
THE RISE AND RISE OF ONLINE ENQUIRY FORMS   CIM WEST – COMMENTS – ONLINE ENQUIRY FORMS As reported last Autumn, a CIM contributor commented on the fact that online enquiry forms are seemingly taking over from the provision of...
Trends As reported by the IFE (The International Food and Drink event) earlier this year, the fast growing snack market is now worth a huge £365m, growing 1.5% over the past year. Furthermore, 39% of British consumers are more likely...
FOOD Research – UK Cheese market As reported by AHDB Dairy on 12 September 2019, UK Cheese sales grew in volume by 2.1% with soft continentals performing particularly well at 7.7%.  This concurs with the last research report from EuroMonitor...
 FOOD COOKING ACCESSORIES – RESEARCH As reported last Autumn by the CBI in its report ‘Which trends offer opportunities in the EU Spices and Herbs market? it states that the European/British demand for spices and herbs continues to grow. This...